I caught the Louis Vuitton Series 3 exhibition on the first day it opened and wanted to share some pictures and short clips – in some parts of the exhibit or rather experience, pictures don’t do it justice.
It starts out with the Louis Vuitton logo coming together. Pretty slick.
So as you see it was very futuristic – industrial, steel and shiny. Actually thats not what I was expecting – I was thinking more old world charm!
The next room I entered was this really surreal room – it was a round room, with a curved screen around it with images moving anti-clock wise while the floor moved in the other direction.
The curved screen gave the impression you were there in that room, on the runway, in the workshop. The technology was fantastic.
In the middle of this room there was a LV trunk split into two with screens on it. I also did a Periscope broadcast of this room so you can check that out. We are @FashionFrappes both on Twitter and Periscope.
The next room was my favourite. It was a recreation of their runway show. It was really fun to seeing everyone trying out the catwalk.
The second last room we came to is the wardrobe – basically a collection of some of the Louis Vuitton items. (Guys, sorry for the slightly horrible pictures! I had to get pictures quite quickly so didn’t have a lot of time to prepare. And, also, I might as well admit, my photography skills are not great).
Don’t miss the checked leather jacket hanging on the right!
The last room was…ok. I am at a loss for words – there is no real way to explain what it is. Just take a look.
So what exactly is the exhibit all about? In this article, Vogue asks if it is a branding exercise? The simple answer is yes. It is a publicity campaign and a branding exercise. I won’t say its a ‘unmissable’ – its not as elaborate and impressive as the Savage Beauty exhibit nor extensive as the Guy Bordein one, but its not even meant to be an exhibit in the traditional sense. If you can manage to go, just go and enjoy it for what it is. I am not a major Louis Vuitton fan but if you are, it could definitely be worth your time.
The picture above is from the exit way – the room is filled with pictures from pretty much every Louis Vuitton print ad and campaign.
You can get tickets for the exhibit from the Louis Vuitton website – and its free!
Let me know if you end up going or if you have gone already. What did you think of it?
The photos on this post were taken at the exhibit on an iPhone and have not been edited or filtered in any way.